Raze Energy Taunts First-Ever Crowd-Sourced Energy Drink From Design To FlavorAug 23, 2019
Raze Energy is doing something so unique that it has not been done before in the energy drink market. The brand is seeking input from all of you on their next flavor, name, can design, launch date and how long it will stay on the market.
The brand is looking to you to help them with their next product launch. They are asking you to DM "HALLOWEEN" to their Instagram Account: @Repp_Sports. If the brand receives 1,000 DMs, this new project will become a reality.
Raze Energy has become one of the more popular energy drink choices in the sports nutrition world today. The brand recently launched Apollo over the 4th of July holiday. Could this be the next big thing? Only you will be able to tell!
Fitness Informant's POV
This is pretty damn cool. Having the people involved in the "innovation" process is a sure way to win. Give the people what they want. How do you know what they want? Ask them! Have them create the product for you. That's what Repp Sports is doing here with Raze Energy. I am interested to see how this process plays out, but I am on board. Let's GOOOO!
This article first appeared on https://fitnessinformant.com/ on August 22nd, 2019